Creative Director at HMT Associates, Inc.
July 2009 - May 2011
Recruited to lead and inspire a creative team of eight Designers focused on projects supporting CPG clients such as Kraft Foods, Nabisco, Post and Gallo. Set team goals, conducted on-going training, employee motivational sessions and performance reviews. Facilitated presentations to new clients to include a new presentation format and style for HMT new business initiatives. Assisted Account Services staff with development of Creative Briefs and budgets. Concepted new creative with Copywriters, often times providing headlines and subcopy to focus the direction of project. Responsible for regular status reporting between creative leadership and marketing leadership, on project outlines, key deliverables and deadlines.
o Advanced the presence of HMT at Kraft Foods through improved design. Successful efforts resulted in the award of additional contracts from Kraft Foods, Nabisco, Post and Gallo.
o Created and launched systems to organize server files and increase efficiency and productivity.
o Grew usage compliance of Kraft Foods identity by creating an error-free set of files for the Creative Team.
o Introduced and resourced methods of inspiration to improve and support the Creative Team's work including industry publications, training and online resources.
o Implemented process for tracking costs on stock photography among Creative Team.
Sr. Art Director - Contract at Doner Advertising
August 1998 - September 2008
Teamed with copywriters and account team; served as Design Team member as needed on brand identity, POP and print collateral projects for clients - GE Lighting, KraftMaid, Sherwin-Williams (Dutch Boy, Pratt & Lambert and Martin Senour), American Greetings, MTD/Cub Cadet, Buffets, Ponderosa, DuPont Sleep Products, DuPont Corian, Invista, ADT and U.S. Cellular. Created digital archival systems for art files and coauthored standards for agency logo presentations. Managed and mentored junior staff and production artists on projects to ensure understanding and consistency.
o Designed and art-directed Cub Cadet Product catalog for three consecutive years. Scope included scouting talent; art directing photography, both on location and in studio; direction of all retouching; design and layout of three versions (consumer direct, Home Depot and Lowe's); and supervision of production staff.
o Created a new package design for Pratt & Lambert's premium lines of stain and paint primer; developed national brand identify for Buffet's "Ranchers Select" steak for use in POP, FSIs, print, and broadcast.
o Originated new logo design for DuPont FreshFlex(TM), a stretchable, breathable fabric.
o Designed and produced DuPont Sleep Products Buyer's Showroom located in DuPont's NYC Headquarters for two consecutive years. Showroom targeted toward pillow manufactures and major department store buyers.
Creative Director at Macbeth Design
March 1995 - August 1998
Launched this entrepreneurial venture developing strategic marketing plans and assisting a diverse group of clients with online advertising campaigns. Clients included Oglethorpe University, The Chandlery (gift shop) and Kennesaw College.
Art Director at Oglethorpe Power Corporation
July 1990 - March 1996
Recruited to work with Copywriters and Account Managers to develop consumer and B2B print collateral and advertising for in-house and co-op clients. Developed presentation skills working closely with in-house clients and building trust, reliability and respect for work performed. Served as a member of the brand identity firm search committee and ultimately directed firm in the development of new corporate identity. Devised digital archival system for art files. Developed and fostered relationships with outside vendors including printers, photographers and illustrators to create a network of reliable sources and faster turnaround times.
Graphic Designer (Freelance) at Wise Design
1989 - 1990
Art Director at Corporate Media Communications
April 1988 - January 1989
Art Director at Vargas & Hill
December 1987 - April 1988
Art Director at Barrett Smith Vargas Zeeman
June 1986 - December 1987
Jr. Art Director at Jackson Smith Advertising
June 1984 - June 1986
Creative Director at Macbeth Design
May 2011
Successfully operate this entrepreneurial venture developing strategic marketing plans and assisting a diverse group of clients with online, email and print advertising campaigns.
o Expertly manage clients resulting in 75% repeat business.
o Created brand identity and web site for a self-improvement business resulting in a 90% increase in business.
o Designed print and web collateral for clients such as HMT Associates, Doner Advertising, The UPS Store (franchisee), Libbey Glass, Sherwin-Williams, Lou's Gourmet Sausage, Good Life Good Earth Company and Therapy Ink.
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